PALAVON PUSHES BUTTON ON NEW
Web based Click To Call VOIP SERVICE

Palavon VOIP Platform Allows for Any Online Publisher to
Offer Call to Action Performance Marketing Campaigns


HERNDON, VA, Nov. 17, 2005 - Palavon, Inc., a leader in enterprise-wide VOIP software and services, is rolling out a new VOIP Web based Click To Call service to support the growing demand for IP-telephony-based performance marketing solutions.

Palavon's new Web based Click To Call service is designed as an end-to-end, turnkey solution for online directory publishers, Yellow Page publishers and direct marketing agencies seeking to tap into new and lucrative VOIP-based pay-for-permance marketing offerings. The service is compatible with any standard land-line or cell phone and facilitates live and automated phone calls between business and potential customers. Users simply enter their desired phone number and moments later their phone rings with either a live or automated attendent, depending on the configuration. For consumers wishing to speak directly via their PC (with headset or speaker/microphone), a simple software download is available.

The service allows publishers to charge an advertiser each time an interested consumer engages in a phone call (Pay-per-Call) with the advertiser, as opposed to popular search engines, such as Google and Overture, who derive revenue each time a consumer clicks through to an advertiser's web page (Pay-per-Click). The one-to-one communication provided via telephone is of much greater value to advertisers, and therefore, publishers are able to charge higher rates for Pay-per-Call campaigns.

For direct and online marketers, Palavon's Web based Click To Call solution is designed for high volume CRM applications, serving as a cost-effective direct connection and fulfillment tool for enterprises in which information needs to be communicated back to the customer, such as banks and financial institutions with account holders, classified advertising applications, job listings, contests, match making services, sports scores, news and weather, server information for system administrators, survey initiation, telemarketers, etc. Companies can precisely track call activity via Palavon's real-time reporting system.

Palavon's Web based Click To Call service is available for immediate deployment. The company also provides integration and professional services to create customized Call to Action applications.

Pointing to the advantages of VOIP as a consumer touchpoint, Palavon CEO Darren Culbreath explains, "The real value VOIP has to offer the enterprise is its ability to transform business processes, saving time and staffing resources, while delivering unique consumer interaction applications."

Palavon's Web based Click To Call offering leverages the Palavon VOIP network. The company also offers an enterprise-wide, fully managed and hosted virtual PBX service for small- to mid-size companies, starting at $99 per month (5 extensions, unlimited phone usage, web-based voice mail).

Contact: Richard Krueger
Palavon CMO
1.877.521.5635